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April 2, 2020
1:00-2:15PM

Short Course 2: Persuasion: Agenda/Spin Creative Rhetoric Model/Approach

D.L. Stephenson 
Western Connecticut State University 

Richard Eugene Vatz 
Towson University 

The study of persuasion has been a central concern of rhetorical studies since Aristotle's Rhetoric. Persuasion also is a major component of other disciplines including political science, psychology, psychiatry, mass media, legal studies (and particularly trial law), business and others.

Extant theories of persuasion see persuasion as parasitic to situational study, whereas the perspective offered here argues for a focus on creative human agency – rhetors' creating agendas and spin --to understand persuasion study.  This course introduces learners to the model for teaching and research.

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2020-04-02 13:00:00 2020-04-02 14:15:00 America/Detroit Short Course 2: Persuasion: Agenda/Spin Creative Rhetoric Model/Approach D.L. Stephenson Western Connecticut State University  Richard Eugene Vatz Towson University  The study of persuasion has been a central concern of rhetorical studies since Aristotle's Rhetoric. Persuasion also is a major component of other disciplines including political science, psychology, psychiatry, mass media, legal studies (and particularly trial law), business and others. Extant theories of persuasion see persuasion as parasitic to situational study, whereas the perspective offered here argues for a focus on creative human agency – rhetors' creating agendas and spin --to understand persuasion study.  This course introduces learners to the model for teaching and research. ----