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April 13, 2019
1:30PM - 2:45PM

Short Course 8: Integrating Entertainment Media into the Undergraduate Media Communication Curriculum

South County - 3rd Level

Most communication programs have established courses on mass media/communication, but an emerging area this curriculum is that of entertainment media-a specific focus on the uses and effects of entertainment programming on people's thoughts, feelings, and actions. What was once a nuanced sub-section of mass media courses (usually, a single chapter or section devoted to entertainment media) has grown into a prominent discipline of its own. In this 90-minute short course, we present a bleeding-edge "roadmap" of entertainment media scholarship as a guide to help colleagues develop curriculum of their own, using examples and course materials already in use at our institutions.

Nicholas David Bowman, West Virginia University
Allison Eden, Michigan State University
Matthew Grizzard, Ohio State University

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