111th Annual ECA Convention

Harboring Innovation

Baltimore, Maryland

Wednesday, April 1 – Sunday, April 5, 2020

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Short Courses

2020 Eastern Communication Association Conference

Short Course Programs

 “Harboring Innovation”
Baltimore, Maryland

Wednesday, April 1 – Sunday, April 5, 2020

  1. Where Do I Start?: A Step-By-Step Guide To Teaching Social Media As A Skill

Thursday April 2 11:30 AM – 12:45PM

Talisha Dunn-Square 
Bowie State University 

Teaching effective social media strategy is one of the single most important tools for communications students to learn. For most, building a social media plan can be cumbersome and intimidating and teaching it can be tricky. This interactive workshop will provide a step-by-step guide on how to develop a social media lesson plan. The step-by-step course is designed to take participants from start to finish.

  1. Persuasion: Agenda/Spin Creative Rhetoric Model/Approach

Thursday April 2 1:00 – 2:15 PM

D.L. Stephenson 
Western Connecticut State University 

Richard Eugene Vatz 
Towson University 

The study of persuasion has been a central concern of rhetorical studies since Aristotle's Rhetoric. Persuasion also is a major component of other disciplines including political science, psychology, psychiatry, mass media, legal studies (and particularly trial law), business and others.

Extant theories of persuasion see persuasion as parasitic to situational study, whereas the perspective offered here argues for a focus on creative human agency – rhetors' creating agendas and spin --to understand persuasion study.  This course introduces learners to the model for teaching and research.

  1. Visual Aids and Presentation Design | Finding Joy and Establishing Clarity Using the Assertion-Evidence Method

Friday April 3 10:00 – 1:15 AM

(Previously Thursday April 2 1:00 – 2:15 PM)

Marcy Milhomme
Penn State University

In this course, we will explore the use of PowerPoint for presentation design not merely as a container for written thoughts and ideas, but instead as a blank canvas. Using the Assertion-Evidence Method for presentation design (Alley, 2013), participants will learn how to design meaningful slides with captivating claims and images that contribute to, rather than detract, from messages. The result is an increase in passion and joy from the presenter along with better engagement and comprehension of audiences.

  1. Innovative Media Based Pedagogies to Promote Social Activism for Our Students

Thursday April 2 1:00 – 2:15 PM

(Previously Friday April 3 10:00 – 11:15 AM)

Jack Banks 
University of Hartford 

Nancy Bressler
West Virginia Wesleyan University

This short course examines the innovative ways that we can engage students in social and cultural awareness and civic action through the analysis and creation of media. With concerns such as slacktivism and hashtag activism for popularity, it considers how students can use media to address social issues. This course considers the opportunities of incorporating media to address larger pedagogical goals including media literacy, active learning, and critical thinking skills.

  1. Creating, Rewarding, and Incentivizing Student Professional Development Opportunities as Course Assignments that Promote Student Choice

Saturday April 4 8:30 – 9:45 AM

(Previously Friday April 3 4:00-5:15 PM)

Lindsay M. McCluskey 
State University of New York, Oswego 

This course is intended for undergraduate journalism, broadcasting, public relations, and communication studies educators who want to incorporate hands-on learning, service learning, and leadership and communication skills development into their courses in a substantive and cohesive manner. Furthermore, this course is for educators who are interested in:

1) giving students choices in assignments.

2) incentivizing and rewarding learning opportunities that take students outside of the classroom but that can be applied to tailored course curriculum.

  1. Teaching the Strategic Communication Research Course

Saturday April 4 10-11:15 AM

Marianne Dainton
LaSalle University

Many vocationally-oriented students struggle to see the relevance of research methods to their professional lives. This short course presents an approach that assists students in seeing how research is used in careers in public relations, marketing, corporate communication, social media management, and the like. The focus is on leveraging instructors' existing academic research expertise to prepare students for conducting strategic research in the communication professions. Attendees will receive a free copy of the textbook Strategic Communication Research.

  1. Teaching Listening Across the Communication Curriculum

Saturday April 4 1:45 – 3:00 PM

Molly Stoltz 
Frostburg State University 

This short course will offer tips and resources on how to teach listening as a module in several different communication courses. Dr. Stoltz is a long-time member of the International Listening Association and editor of the listening textbook Listening Across Lives. Participants may receive a free copy of that textbook. 

  1. “Teaching the Introductory Communication Theory Course”: Sustaining Innovation with a Foundational Course

Saturday April 4 1:45 PM – 3:00 PM

Lynn H Turner 
Marquette University 

Richard West 
Emerson College 

This course is for instructors who have little/no experience in teaching the introductory course in communication theory. It is aimed at helping teachers prepare or reinvigorate their theory class. As the field of communication continues to expand, communication theory has (fast) become an integral part of (communication) curricula across the country. This "Intro" course attracts a demographic that has changed considerably over the years, a demographic necessitating innovative and creative pedagogy and discussions about our field's multi- and interdisciplinarity.

For more information or questions, contact:

Ann Bainbridge Frymier