Details
April 4, 2020
10:00AM - 11:15AM
Short Course 6: Teaching the Strategic Communication Research Course
Marianne Dainton
LaSalle University
Many vocationally-oriented students struggle to see the relevance of research methods to their professional lives. This short course presents an approach that assists students in seeing how research is used in careers in public relations, marketing, corporate communication, social media management, and the like. The focus is on leveraging instructors' existing academic research expertise to prepare students for conducting strategic research in the communication professions. Attendees will receive a free copy of the textbook Strategic Communication Research.
